Illustrative engagement. This write-up describes how we approach this kind of work. It is an anonymised archetype rather than a named client project — the figures are representative, not audited.
Off WooCommerce, onto Shopify, without losing the rankings.
Migrated a decade-old WooCommerce storefront to Shopify — catalog, customers, subscriptions, and every URL that had ever earned a backlink.
Every one
URLs mapped & redirected
Minutes, not hours
Cutover downtime
Held flat or better
Organic traffic after 30 days
The challenge
A decade of WooCommerce plugins had turned every update into a gamble. The store was slow, the checkout dropped orders under load, and nobody would touch the theme. But it also ranked for terms the business was built on — and a bad migration would hand those rankings to competitors overnight.
How we approached it
Built the full URL inventory first — every product, collection, blog post, and long-dead landing page that still had links pointing at it — and mapped each one to its Shopify destination before design started.
Rebuilt the storefront on Online Store 2.0 sections so the marketing team could restage pages without a developer in the loop.
Moved catalog, customers, and order history in staged dry runs, reconciling record counts after each pass until two consecutive runs matched exactly.
Rehearsed the cutover end-to-end on a staging domain, then ran the real one against a written runbook with a tested rollback path.
What shipped
The cutover ran to plan inside a maintenance window measured in minutes. Redirects resolved on day one, rankings held through the following month, and the merchant's team now ships their own landing pages. Plugin maintenance stopped being a line item.
Could this be your story?
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Start a project- Senior engineers, never juniors
- Weekly demos against a roadmap
- Code, infra, and docs you keep