What we are learning as we build. Useful, opinionated, occasionally wrong.
Latest insight
Why most AI features look magical in a demo and crumble in production — and the eval-first workflow we use to avoid it.
A look at the architecture, the team rituals, and the trade-offs that turn a slow checkout into a fast one.
Most design systems die the day a new VP of Design arrives. Here's how we build ones that don't.
A 200-page PDF is not an audit. Here's the format we use when a client asks us to look under the hood.